The freelancing market is just as competitive as the general work market. More and more people are looking at the possibility of working for themselves as a freelancer to supplement their income or even as a full-time profession.
It’s easier for a freelancer to win work when there is less competition and the freelancer may apply for a job before anybody else. It’s not the best location for professional freelancers to use the free resources offered.
Aspiring freelancers might benefit greatly from a paid membership program that provides them with high-quality work. With fewer competitors, you’ll have more time to focus on your work. Using a paid service assures that the job is completed swiftly and meets the needs of an employer looking for excellent talent for their tasks.
Additionally, a membership service provides a single area for freelancers to examine and apply for the tasks they are interested in. Freelancers save a lot of time since they don’t have to waste it seeking for work. The more effective a freelancer is at managing their time, the more opportunities they are likely to have.
There is no assurance that the freelancer will succeed, even if they have access to a membership service. When it comes to reviewing and applying for tasks, and then following up, one must still be proactive in their approach. In the end, it all boils down to how well the task is done and how strictly it is completed on time.
If you intend to pursue freelancing as a profession, you should give a premium membership service some consideration. As you begin your freelancing career, I send you my best wishes.
A Guide to Marketing Your Business Without a Marketing Team
Your marketing expenditures may have been slashed if your firm is like the majority of others. It’s becoming increasingly difficult for workers to achieve more with less. When it comes to boosting sales, marketing initiatives are more important than ever before. Is there a way to get everything done and yet expand a business?
A marketing consultant on a contract basis could be a good idea at this point. Hiring someone to cover a project, a medical absence, a sabbatical, or just to manage workflow concerns is an example of staff augmentation. A marketing department may not exist inside your company, but you are aware that marketing activities and strategies are required.
The moment has arrived for interim staffing. All marketing consultants, contractors, and freelancers have one thing in common: the ability to complete tasks more quickly, efficiently, and affordably than hiring a full-time employee could require.
Temporary staffing is becoming increasingly popular in the marketing and other industries. 29 percent of employers plan to use freelancers this year, according to CareerBuilder.com. In 2005, 7.4% of all employees were categorized as independent contractors, according to the Bureau of Labor Statistics.
Interim Marketing Professionals have several advantages.
There are various advantages to using temporary marketing talent:
- Making full-time hires by filling available jobs
- Managing and regulating the volume of work
- Experimenting with ideas for a new product or service
- bringing a fresh set of eyes from the outside in
- Maternity, family and medical leave absences
- Expedited completion of a crucial task
- Providing a skill set that your business does not already possess.
Without the risk of hiring full-time marketing personnel, you have access to competent resources.
Companies see the value in outsourcing marketing services and even employing such people on a full-time basis “”trial period” before being hired.
My department reaped two main benefits from the use of temporary marketing personnel. As a result of personnel turnover, I was able to swiftly fill in the gaps and keep the firm running smoothly during this period of change. With the flexibility of working with temporary services, I could analyze whether or not the temporary individual placed in place would also be a good fit to fill a full-time position. The agency, the candidate, and my department all benefited greatly from this arrangement in our situation.” Jim Hines, VP of Customer Marketing at a major garment manufacturer
Interim Marketing Resources: Where to Find them
It’s not uncommon for temporary employment companies to specialize on less-skilled jobs such as administrative, warehousing, or manufacturing. These companies may have access to marketing specialists, but the greatest options for this level of skill are likely to be found by simply searching for interim marketing, freelance marketing, and temporary marketing in your region. It is possible to identify marketing specialists that are interested in working with your firm through word-of-mouth recommendations, professional networking organizations, the Chamber of Commerce, and social media.
Interim marketing services can be paid for in a variety of ways.
When you pay by the hour, you can be confident that you’re only paying for the time and effort you’ve put in. One way to figure out how much an hour is worth is to compare the amount of work being done to the quality of a job. Is it an assistant manager or a director-level role, for example? If you know your yearly salary, divide it by 2080 hours to get your hourly rate of pay. In addition to the base income, add 20% to 30% of the benefits that a full-time employee would have received from the firm. In addition, if a freelancer is filling in for a salaried position with benefits like a company car or cell phone, consider those as well. Be prepared to speak to many resources and find out the “going fee” for short-term aid.
With regard to a specific project: Employers who are interested in learning the approximate cost of a social media strategy or a marketing campaign may prefer this approach. When charging a charge for a project, it is common practice to provide a range to account for any changes in parameters that may occur throughout the project.
There are no taxes withheld from the compensation of independent freelancers in the United States. As a result, individuals must be aware that they will still be taxed and will not be entitled to any benefits that an employee receives. W9 and 1099 forms will be required from your interim personnel at the end of the year, so be prepared. In the freelance world, it’s like a W2 form.
Offerings with Extra Benefits
Interim marketing staffing may be the answer if you are looking for a marketing expert that can quickly contribute to your company’s success by taking on specific initiatives, providing strategic insight into your business and marketing needs, or filling in for absent personnel. Look at the following comment made by Williams Roberts Young Executive Vice President Deanna Leonard: “The firms that will assist us in emerging from the current downturn and into a prosperous future are those of the small and medium-sized entrepreneurial kind. The problem is that many small and medium-sized businesses lack the resources and time needed to effectively promote their products and services. However, there are a number of excellent marketing firms that can provide the necessary implementation services. A solid plan can be improved upon and moved ahead with tangible measures that lead to long-term growth in revenue. They have the knowledge and capacity to do this.”
